IDC found AI enabled CRM will have a $1.1 trillion economic impact, with the potential of creating 800,000 new jobs.

Frank Shines and Umer Quereshi of CustomBulkUSB’s Analytics AI-ML division discuss both the risk and opportunity for small and medium sized businesses.

Coupling CRM with business intelligence and predictive analytics is the future of AI for marketing and sales.

Below is a 20 minute video discussion on the topic and our assessment of the current and future opportunities.